Hi, I'm Ashley —
I’m a hotelier at heart—my journey began at the front desk, where I discovered the magic of being the one who creates an impressionable guest experience through genuine connection. From arranging for Minnie Mouse to escort a family to their suite at The Disneyland Hotel, to surprising a couple with their signature cocktails from their wedding at Temecula Creek Inn a year later for their anniversary, I witnessed firsthand how the smallest details have the power to leave lasting impressions. I knew then that hospitality is where I could leave my mark and bring joy to others.
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With a strong foundation in guest experience, I transitioned into marketing, combining my passion for service with creativity, strategy, and design into impactful stories. I focus on creating marketing strategies that connect emotionally with audiences—whether through social media campaigns, website content, or on-property events—ensuring every touchpoint reflects the true essence of the brand.
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The intersection of hospitality and marketing is where my creativity thrives. I’m inspired by the chance to work with like-minded teams, push creative boundaries, and craft experiences that speak to the heart. Every challenge in this industry is an invitation to innovate, to create, and to leave a lasting imprint on both brands and people.
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Southern California
Education
Experience
Skills
Master of Hospitality Management
with a Digital Marketing Concentration
Boston University, 2022 - 2023
Bachelor of Arts, Communication
with a Tourism & Entertainment concentration
Cal State Fullerton, 2014 - 2018
Organizations
Hospitality Sales & Marketing Association International
Founding Member
Boston University Chapter, 2023
Zeta Tau Alpha
House Manager, 2016 - 2018
Secretary, Executive Council, 2017 - 2018
Director of Enrichment, 2015 - 2018
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Director of Social Media
Trademark Venues - Bonsall, CA
June 2024 - October 2024
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Meeting & Events Coordinator
Liberty Mutual Headquarters - Boston, MA
October 2022 - December 2023
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Marketing Manager
Aisle Planner - Solana Beach, CA
June 2021 - June 2022
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Front Desk Supervisor (part-time)
Hilton - Temecula, CA
July 2021 - August 2022
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Marketing Manager
Pechanga Resorts Inc. - Temecula, CA
July 2020 - May 2021
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Dual Property Leasing & Marketing Agent
Essex Property Trust - San Diego, CA
December 2019 - August 2020
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​​Meeting & Event Planning
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Graphic Design (Photoshop, Illustrator, InDesign, Canva)
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Social Media Strategy
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Strong attention to Detail & Design
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Website Management
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Creative Copywriting
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Public Speaking & Presentations
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Photography & Content Creation
Software & Platforms
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Adobe Creative Cloud
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ONQ Systems
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Oracle Opera
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Planoly
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Sprout Social
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Hootsuite
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Microsoft Office Suite
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Google Suite
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Canva
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Asana
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Trello
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Social Tables
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Cvent
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Navis CRM
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FloDesk
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MailChimp
Internships
Berry Branch Blooms
Marketing Coordinator
Spring 2023
Boom California Magazine
Special Events & Social Media Coordinator
Spring 2018
The Walt Disney Company
Disney College Program
Summer and Fall 2016
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Front Desk Agent
Pechanga Resorts Inc. - Temecula, CA
July 2019 - March 2020
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Marketing & Sales Coordinator
Boulevard Co. - Fullerton, CA
June 2018 - June 2019
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Reservations & Front Desk Agent
Anaheim RV Resort Campground. - Anaheim, CA
April 2016 - May 2018
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Guest Experience (Retail) & Front Desk (Hotels)
The Walt Disney Co. - Anaheim, CA
May 2016 - August 2017
Languages
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Fluent in Spanish
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B1 French
And on a personal note, I find that my passion for the industry is deeply intertwined with my identity. There's nothing quite like the exhilarating feeling of booking a spontaneous flight to a new city or being captivated by the charm of a meticulously adorned hotel lobby. Travel has been an invaluable teacher, revealing profound insights about myself and the world around me (yes, it's a bit cliché, but undeniably true!) that I can't imagine working in any other industry.
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You'll often find me wandering through art and history museums, getting excited over an independent bookshop, curating new playlists, losing myself in writing, or seeking out avenues for creative expression! Scroll below for a peek through my camera roll ↴



















